ecology

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I saw the future in Newark, New Jersey. It was green. Really green. No GMOS, no pesticides and it was delicious. Aero Farms is a high-tech farm that has been working for a few years now. It not only is growing beyond it’s million pounds of greens, but is inspiring the community. In fact it has donated a small farm apparatus to the local charter school Phillips Academy. The academy has an amazing school kitchen program and a roof top garden. I was pleasantly surprised to meet one of ICC’s graduates there, Robert Wallauer, who is their chef and Food Service Director.  The program itself is run by Ecospaces Education, lead by the dynamic Program Director Frank Mentesana. It is no wonder that Michelle Obama chose the school last month to visit!

Robert Wallauer and Frank Mentesana

Now what really makes these greens exciting is that with lighting and patented growing medium technologies Aero Farm is making tenderer and exquisitely delicious greens. I for one, never hopped on the kale bandwagon but the baby kale I tasted in Newark was so tender, with a flavor that screamed out for a touch of lemon and a drizzle of olive oil that I instantly became a fan. The micro watercress as crunchy, refreshing and I popped like candy.

For us gardeners to hear that seeds germinate and grow in a matter of days, not weeks is nothing short of miraculous. Now, you might say you are committed to the earth and soil grown greens. As a lifelong gardener, I would have said that too until I think now of the plight of the world.

We have 8 million people living in NYC alone. We want them to eat fresh produce every day. In an ideal nutritious world that is 58 million servings a week. The land around NYC is developed and the few open spaces are too expensive for farming. If we are serious about fresh produce we need to look to the underdeveloped suburbs around our cities.
Aero Farms is leading the way. And I am fully on board that bandwagon!

A big shout out to Mark Oshima and the Aero Farm team for inviting me to Newark. They are changing the world.

Marc Oshima

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Firstly, let me apologize for such a lull in blog posts. As President of the Friends of USA Pavilion at EXPO Milano 2015, I have had my hands full. The Pavilion is so exciting that I just have share the developments. For those of you who might not be familiar with EXPO Milano 2015, there will be a World’s Fair (EXPO) in Milan from May 2015 through October 31 2015. Six months of wonder.

USA Pavilion rendering James Biber Architects

The theme is “Feeding the Planet; Energy for Life.” Over 140 countries will participate. We have all been challenged with the daunting task of how we will responsibly feed the planet when our population explodes to 9 billion people. If we continue to produce, consume and waste food at our present rate, we will not only not have enough food but won’t have enough energy to produce the food. Climate change and dwindling natural resources like fresh water also will add to the dilemma. Each participating country will take a stab at demonstrating how to meet and solve these challenges.

The USA Pavilion theme, American Food 2.0 will highlight some of our greatest thinkers on the subject. ICC’s grad Dan Barber will speak to his Third Plate, and Dean Cesare Casella will be cooking at the JBF House Milano. Architect Jim Biber of Biber Architects has designed  a beautiful and transformative building: it is a true vertical farm. Thinc, the exhibits firm that designed and programmed the 9/11 Museum, will be designing our exhibits.

Harvesting the vertical farm, rendering James Biber Architects

The USA Pavilion will be three floors. The roof will serve as a bar/garden and communal meeting place. The middle floor is a boardwalk, boardwalks have historically been an avenues of food and community, and fun too! We were able to purchase the actual Coney Island boardwalk after Hurricane Sandy. That floor will have exciting stations speaking to the pressing issues, highlighting various points of view on how to solve them and introduce American personalities and institutions that will play key roles in solving the problems. The ground floor will be a visual delight of the great American foodscape from barbecue to immigrant food to Thanksgiving dinner.

Whew! If you are at all interested in food and the future, you must plan on visiting. This World’s Fair will be a benchmark in the history of EXPOs and will rival the best. We at ICC are proud and honored to be a part of it. Please visit USA Pavilion:American Food 2.0 website for information, social media and updates.

Roof Deck rendering James Biber Architects

A warm human touch will be the 120 student ambassadors who will serve as guides and docents. They will be bi-lingual and speak a polyglot of languages. These students are being recruited from colleges all over the country and trained by the University of Southern California.

We will also have a space across from our Pavilion that will contain food trucks. We will be showcasing American food in its diversity and deliciousness. Everything from lobster rolls to fried clams. Hamburgers to tacos. We want to bring the great bounty of American regionalism to our Pavilion and introduce the 25-30 million EXPO visitors to the real deliciousness of American cuisine.

Outside the walls of the Pavilion and the EXPO itself, we will infuse a bit of the States in the city of Milan itself. The Mayor of Milan, Guiliano Pisapia  graciously visited the ICC and is excited to welcome us to his city to showcase our top chefs and to liven the piazzas around the city with American outdoor eating events. Tailgating anyone? Also in the city we will hold TED-like talks (Beard Chats) and panel discussions to hear from a myriad of experts on the various ways we can overcome the big issues. Last but not least, we will run a James Beard House in central Milan and showcase the best and brightest chefs from the USA.

Scenes from December Milan and site visit, with Amb Reeker and, at the site with Mitchell Davis

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