Firstly, let me apologize for such a lull in blog posts. As President of the Friends of USA Pavilion at EXPO Milano 2015, I have had my hands full. The Pavilion is so exciting that I just have share the developments. For those of you who might not be familiar with EXPO Milano 2015, there will be a World’s Fair (EXPO) in Milan from May 2015 through October 31 2015. Six months of wonder.
USA Pavilion rendering James Biber Architects
The theme is “Feeding the Planet; Energy for Life.” Over 140 countries will participate. We have all been challenged with the daunting task of how we will responsibly feed the planet when our population explodes to 9 billion people. If we continue to produce, consume and waste food at our present rate, we will not only not have enough food but won’t have enough energy to produce the food. Climate change and dwindling natural resources like fresh water also will add to the dilemma. Each participating country will take a stab at demonstrating how to meet and solve these challenges.
The USA Pavilion theme, American Food 2.0 will highlight some of our greatest thinkers on the subject. ICC’s grad Dan Barber will speak to his Third Plate, and Dean Cesare Casella will be cooking at the JBF House Milano. Architect Jim Biber of Biber Architects has designed a beautiful and transformative building: it is a true vertical farm. Thinc, the exhibits firm that designed and programmed the 9/11 Museum, will be designing our exhibits.
Harvesting the vertical farm, rendering James Biber Architects
The USA Pavilion will be three floors. The roof will serve as a bar/garden and communal meeting place. The middle floor is a boardwalk, boardwalks have historically been an avenues of food and community, and fun too! We were able to purchase the actual Coney Island boardwalk after Hurricane Sandy. That floor will have exciting stations speaking to the pressing issues, highlighting various points of view on how to solve them and introduce American personalities and institutions that will play key roles in solving the problems. The ground floor will be a visual delight of the great American foodscape from barbecue to immigrant food to Thanksgiving dinner.
Whew! If you are at all interested in food and the future, you must plan on visiting. This World’s Fair will be a benchmark in the history of EXPOs and will rival the best. We at ICC are proud and honored to be a part of it. Please visit USA Pavilion:American Food 2.0 website for information, social media and updates.
Roof Deck rendering James Biber Architects
A warm human touch will be the 120 student ambassadors who will serve as guides and docents. They will be bi-lingual and speak a polyglot of languages. These students are being recruited from colleges all over the country and trained by the University of Southern California.
We will also have a space across from our Pavilion that will contain food trucks. We will be showcasing American food in its diversity and deliciousness. Everything from lobster rolls to fried clams. Hamburgers to tacos. We want to bring the great bounty of American regionalism to our Pavilion and introduce the 25-30 million EXPO visitors to the real deliciousness of American cuisine.
Outside the walls of the Pavilion and the EXPO itself, we will infuse a bit of the States in the city of Milan itself. The Mayor of Milan, Guiliano Pisapia graciously visited the ICC and is excited to welcome us to his city to showcase our top chefs and to liven the piazzas around the city with American outdoor eating events. Tailgating anyone? Also in the city we will hold TED-like talks (Beard Chats) and panel discussions to hear from a myriad of experts on the various ways we can overcome the big issues. Last but not least, we will run a James Beard House in central Milan and showcase the best and brightest chefs from the USA.
Scenes from December Milan and site visit, with Amb Reeker and, at the site with Mitchell Davis